Many people search for What is SET India net worth? SET India refers to the official YouTube channel of Sony Entertainment Television (often called SET). This channel uploads full episodes, promos, and clips from popular Hindi TV shows like Indian Idol, Taarak Mehta Ka Ooltah Chashmah, and others. It is one of the top entertainment channels on YouTube in India. As of early 2026, the channel has over 188 million subscribers and billions of views. This makes it a huge success for Sony in digital space.
What is SET India net worth? Estimates for the YouTube channel’s net worth range from $68 million to $412 million, with many sources pointing to around $222 million. These figures come from tools that look at views, subscribers, and ad earnings. Note that this is the channel’s estimated value based on YouTube performance, not the full TV network.
Background of SET India
Sony Entertainment Television (SET) launched in India in 1995. It is a Hindi general entertainment channel under Sony Pictures Networks India (now known as Culver Max Entertainment Pvt. Ltd.). The channel airs dramas, reality shows, comedies, and more. It has been a top player in Indian TV for years.
The official YouTube channel, SET India, started to share content online. It grew fast as people watched shows on mobile and laptops. Today, it is one of the most-subscribed channels in the world for TV content. It helps Sony reach young viewers who skip traditional TV.
Why SET India Channel Is So Popular
Here are key reasons for its success:
- Free Full Episodes: Viewers watch latest shows without cable.
- Daily Uploads: New clips and episodes come every day.
- Hit Shows: Content from superhit serials draws fans back.
- High Quality: Good video and sound keep people watching.
- Global Reach: Indians abroad watch too.
The channel ranks high in YouTube stats. It gets millions of views daily.
Key Stats for SET India YouTube Channel
- Subscribers: Over 188 million (as of January 2026).
- Total Views: Hundreds of billions across videos.
- Monthly Earnings Estimate: From $270K to millions from ads (varies by month).
- Top Videos: Some episodes get tens of millions of views.
Tools like SocialBlade, HypeAuditor, and vidIQ track these. Earnings come mostly from YouTube ads. High views mean good CPM (cost per mille) in India.
How SET India Makes Money
The YouTube channel earns in these ways:
- Ad Revenue: Main source from Google Adsense.
- Sponsorships: Brands pay for mentions in videos.
- Promos: Help push TV shows and build buzz.
The parent company, Culver Max (Sony Pictures Networks India), earns much more from TV ads, subscriptions, distribution, and digital platforms like SonyLIV.
In FY25 (ended March 2025):
- Revenue from operations: Around ₹6,151 crore (down a bit from previous year).
- Net Profit: ₹456 crore (lower due to ad slowdown).
- Assets and Net Worth: Company net worth was over ₹9,000 crore in recent reports.
The full network is worth billions in valuation, but exact figures are private.
Difference Between Channel and Company
People often mix them up when asking What is SET India net worth?
- SET India YouTube Channel: Estimated $200-400 million based on online earnings.
- Sony Entertainment Television (SET) Network: Part of a larger media group with TV channels, OTT, and more. The company (Culver Max) has revenue in thousands of crores and strong balance sheet.
The YouTube side is just one part of the big picture.
Challenges Faced
Like many media companies:
- Ad revenue dipped in recent years.
- Competition from OTT platforms.
- Shift to digital viewing.
Sony invests in SonyLIV and keeps content fresh to stay strong.
Future of SET India
The channel will keep growing with more digital focus. Sony plans to expand in India. New shows and cross-promotions will help.
Tips for creators who want similar success:
- Upload consistently.
- Focus on what fans love.
- Use good thumbnails and titles.
- Engage with comments.
This builds a big audience over time.
FAQs About SET India
What is SET India net worth in 2026? The YouTube channel is estimated at around $222 million, but figures vary from $68M to $412M.
How many subscribers does SET India have? Over 188 million.
What does SET stand for? Sony Entertainment Television.
Is SET India the same as the TV channel? The channel uploads content from the TV network.
Who owns SET India? Sony Pictures Networks India (Culver Max Entertainment).
Conclusion
What is SET India net worth? For the popular YouTube channel, it is estimated around $222 million from ad earnings and growth. This shows how TV content thrives online. The full Sony network in India is much larger, with revenues in billions of rupees and a strong place in entertainment. SET India proves old media can win in the digital age.
What is your favorite show on SET India? Share in the comments!
References
- YouTubers.me and HypeAuditor for channel earnings and stats.
- Economic Times and Exchange4Media for company financials (FY25 reports on revenue and profit).
- Wikipedia for Sony Entertainment Television background.